FREDERIC MALLE Frédéric Malle introduced Editions de Parfums in 2000, a completely novel concept whereby the world’s greatest noses composed exclusive, creative fragrances to be sold under their names. In an era in which most companies value intensely marketed brand names, Malle draws attention back to the product itself: namely perfume. Through a simple “back to basics” approach, Editions de Parfums is challenging all prevailing trends.The development of a signature scent is a lengthy process, generally lasting between 6 and 18 months. Each fragrance starts with an idea, an “olfactive sketch,” which can either take the form of a material base – the mix of two or three raw materials, like colors in an abstract painting – or of an initial feeling, the desire to translate or convey a specific emotion. From there, the perfumers gradually build a full-scale composition, tinkering and problem-solving until a perfect balance is achieved. The challenge is to polish and perfect without losing the impact and personality of the original idea.